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Conducting
Focus Groups
Objectives:
At the end of this course, participants will be able to:
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Identify
the characteristics of effective focus group moderation
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Employ
at least seven techniques that successful focus group moderators
use
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Resolve
most problems in group moderation
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Moderate
focus groups more successfully
Who
should attend: Anyone who needs to facilitate a group to focus
discussion on a particular topic. Includes marketing researchers,
human resource professionals, community heads, team leaders.
Duration:
One half day
Program
Format: Instructor led with high degree of interaction, role play
and pair exercises
Topics:
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